Why are we in business? Why do we do what we do? Yes, we go to work each day to put food on the table, pay our bills and plan for the future, but isn’t there something more to life than that? It turns out that there is. We are all in the business of fulfilling other people’s dreams. Your job is to deliver results for the people you serve: your clients and customers. Those are the people who put the food on your table. Gratitude is essential in business. But don’t just take my word for it; take a look at this article from Forbes magazine, “Why Expressing Gratitude is Good for Business and People”. Gratitude is Good For Business What the author, Camille Preston, tells us is that as humans, we crave positive reinforcement. We need to give and receive thanks as part of our daily interactions to be at our best. But the reality is that we get ten times more negative feedback during our day than the amount of positive feedback we get. In business, it is essential that we try to give the best of ourselves to our clients, business prospects, co-workers and people in the community. In these challenging times, when the media makes everyone more angry and on edge, one of the most important things you can do is to try to show kindness and gratitude to those people you meet with in your everyday life. Make your little corner of the world a little better. It’s good for how you feel, and it also happens to be good for business.