ARC Run 2018 – A Great Family Event

Hi, folks! I wanted to let you know that the ARC of Onondaga Dunkin Run 2018 will be coming up soon, on the Saturday after Labor Day at Long Branch Park.

This is a great event for the whole community – serious runners can enter the half-marathon or the 5K, while there is also a Kids’ Mile Fun-Run.  People also can walk the 5K, if you want to take it easy on your knees, like me.  LOL

I am also proud to announce that JVR Productions will be shooting a series of promotional videos that will begin airing soon on local television.  This is Jordan’s first time getting her work on TV! 

Here’s a look at the video she shot at last fall’s event:

So, if you want to have a great time while helping a great cause, sign up for the ARC Race at this link:

ARC Run 2018 – Sign Up Here 

Obtaining a Trademark Can Be a Challenge Sometimes

I recently finished up a trademark application for a client who manufactures security equipment in a foreign country. 

From the time of the original application, until it passed the 30 day “publication period” for anyone to come forward to oppose the registration of this trademark, took a total of 3 1/2 years.  You read that right; three and a half years!

But we did it!  We got the mark, and now my client is also registering it in China, Israel and the European Union, and selling their products in new markets, reaching a global audience.

 So you might wonder – why did it take so long? 

The fact of the matter is that almost every trademark application receives a letter from the trademark examiner called an “Office Action” that sets out certain “concerns” or potential issues with your application, from a likelihood of confusion with another company in the same or a similar business, whether your description of the goods or services you sell is too vague, or overly expansive, or whether the mark is displayed properly in connection with the sale of your goods and services.

Once you receive one of these office actions, that is  just the beginning of the dance.  From then on, it is up to you and your attorney to persuade the examiner that your company, product or service is worthy of protection.  It is, at heart, a negotiation. 

The client and the attorney need to be on the same page, and the client has to work with the attorney to provide accurate samples of the goods or services for sale in interstate (or international) commerce.  

Sometimes, this takes multiple letters, phone calls and submissions of specimens of the trademark in use.  You can feel like you are going in circles sometimes. 

But if you persevere, be patient and respectful of the examiner (you likely understand your client’s business a lot better than they do ….), and try to faithfully answer the examiners’ questions, you can usually obtain a positive result for the client. 

It may take time, and lots of effort, but obtaining trademark protection is one of the best things you can do to help ensure the future success of your business.

For more information about the trademark process, please watch this video, or call me at (315) 877-1741.  Thank you.

Email:  mattvanrynesq@gmail.com

Being Grateful is Essential for a Successful Business – and a Happier Life!

Why are we in business?  Why do we do what we do? 

Yes, we go to work each day to put food on the table, pay our bills and plan for the future, but isn’t there something more to life than that?  It turns out that there is.

We are all in the business of fulfilling other people’s dreams.

Your job is to deliver results for the people you serve: your clients and customers. Those are the people who put the food on your table. Gratitude is essential in business. 

But don’t just take my word for it; take a look at this article from Forbes magazine, “Why Expressing Gratitude is Good for Business and People”.

Gratitude is Good For Business

What the author, Camille Preston, tells us is that as humans, we crave positive reinforcement.  We need to give and receive thanks as part of our daily interactions to be at our best.  But the reality is that we get ten times more negative feedback during our day than the amount of positive feedback we get.

In business, it is essential that we try to give the best of ourselves to our clients, business prospects, co-workers and people in the community. 

In these challenging times, when the media makes everyone more angry and on edge, one of the most important things you can do is to try to show kindness and gratitude to those people you meet with in your everyday life. 

Make your little corner of the world a little better.  It’s good for how you feel, and it also happens to be good for business.  

Another Day, Another Rating

Hi, folks.  I just wanted to share a quick update.  I have been reviewed by other lawyers I have worked with over the years, and have received Martindale Hubbell’s “High Ethical Standing” rating.

It certainly means a lot to be recognized not just by your clients for doing good work, but to get that respect from other professionals who you have fought against in litigation, or negotiated a tough deal on a lease or a contract for your client, and still have their respect when the battle is over. 

This means a lot to me.  I fight hard for my clients, but I fight fair, and other attorneys recognize and respect that.

Protecting Your Business Ideas

Once you’ve started a new business, or once you’ve been running your business for a while, you may realize that you have a special way of delivering your service, or making your product.  There may be a special feature that you have that separates you from your competitors.

When you have a “Special Sauce” that makes your business unique, as an entrepreneur, you want to protect what it is that makes your company special.  It’s your competitive advantage.

Sometimes an advantage over competitors is something that’s sustainable, and it’s going to take someone a long time to figure out how you do what you do, or to build up a community of users, or to deconstruct just how you put your business together – where you get your raw materials, how you assemble them together in the final product, and how you get your product to market.

There are many ways to protect business ideas – you can file for patents, trademarks, copyrights, or you can protect your advantage by keeping it a secret.  Those are called “Trade Secrets”, the most famous of which is probably the recipe for Coca-Cola, which has been a trade secret for over 100 years.

If you want to learn more about how to protect your business ideas, spend a few minutes and watch this video.  Then, if you have any questions, feel free to call me at (315) 877-1741, use the “Contact Us” button at the top of the page, or email me at mattvanrynesq@gmail.com.

Protect your business ideas!  They are what makes your business special.  Let us be your guide.  Thank you.