Once you’ve started a new business, or once you’ve been running your business for a while, you may realize that you have a special way of delivering your service, or making your product. There may be a special feature that you have that separates you from your competitors.
When you have a “Special Sauce” that makes your business unique, as an entrepreneur, you want to protect what it is that makes your company special. It’s your competitive advantage.
Sometimes an advantage over competitors is something that’s sustainable, and it’s going to take someone a long time to figure out how you do what you do, or to build up a community of users, or to deconstruct just how you put your business together – where you get your raw materials, how you assemble them together in the final product, and how you get your product to market.
There are many ways to protect business ideas – you can file for patents, trademarks, copyrights, or you can protect your advantage by keeping it a secret. Those are called “Trade Secrets”, the most famous of which is probably the recipe for Coca-Cola, which has been a trade secret for over 100 years.
If you want to learn more about how to protect your business ideas, spend a few minutes and watch this video. Then, if you have any questions, feel free to call me at (315) 877-1741, use the “Contact Us” button at the top of the page, or email me at mattvanrynesq@gmail.com.
Protect your business ideas! They are what makes your business special. Let us be your guide. Thank you.
